Fractional CFO leadership for owner-operated businesses. We turn your numbers into clear decisions, without the cost of a full-time CFO.
We review your financials, pricing, and cash timing to find where profit is leaking. You get written findings and a prioritized fix list.
If your books or reporting can't support good decisions yet, we clean them up and set up the KPIs worth tracking.
Monthly oversight at the level your business needs, from trusted financials to full CFO leadership.
If any of these sound familiar, the answer is usually already inside your financials. It just isn't in a form you can use.
Books that are late, inconsistent, or built for taxes rather than decisions leave you second-guessing every report.
Revenue is easy to see. Margin by service, product, customer, or department usually isn't, and that is where profit hides.
Big decisions made without a forecast or a read on cash timing are guesses, however confident they feel.
Every level starts with the Diagnostic. You choose the support that fits where your business is today, and you can move up as it grows.
Businesses that need financials they can trust.
Your books reviewed and structured, so the numbers can carry real decisions.
Growing businesses that need insight, not just reports.
Trends, variances, and KPIs turned into specific recommendations you can act on.
Businesses that need ongoing financial leadership.
Budgeting, forecasting, cash planning, and a CFO in your corner for the big calls.
A short conversation is enough to tell whether we can help, and there's no pressure to commit to anything.
We work with owner-operators who want clearer numbers. Two industries get dedicated attention.
Dealerships, independent repair shops, and body shops. I've worked the sales, service, accounting, and dealer management software sides of this business, so I already speak your language.
Marketing agencies and online coaches who are growing but can't tell which clients, offers, and price points actually pay. We find the margin hiding in retainers, scope, and cash timing.

I hold two degrees, in finance and in accounting, and spent about a decade in the auto industry across sales, service, accounting, and dealer management software. I've seen the same pattern in owner-operated businesses again and again: good people working hard, with numbers that don't tell them what to do next.
FHG Advisors exists to change that. I give owners the clarity of a CFO, plainly explained, and I'll tell you the truth about your numbers even when it isn't what you hoped to hear.
Read the full story →A preview of the format: findings in plain English, ranked by priority, with the estimated dollar impact of each.
Two of the business's largest lines are earning a thinner margin than the rest. Recommended action: reprice on the next cycle.
Collections lag behind payables, so a profitable month still feels short on cash. Recommended action: tighten billing terms.
Everything lands in one income bucket, so winners and losers are invisible. Recommended action: restructure the chart of accounts.
A fractional CFO gives you the financial leadership of a full-time CFO (reading your numbers, planning cash, guiding pricing and growth decisions) on a part-time basis. A full-time CFO is a permanent hire sized for a larger company. A fractional CFO gives you the same kind of thinking at the level your business actually needs.
Pricing depends on your business size and complexity, transaction volume, inventory or job-costing needs, the state of your books, and how often we meet. You'll get a clear, fixed quote after the Diagnostic call.
No. Cleanup is often the first step, and we scope it with you. You don't need to tidy anything up before we talk.
We review and structure your books. Day-to-day entries stay with your bookkeeper, or one we refer you to.
We'll tell you plainly, and you'll still have a clearer picture of your numbers than you started with.
Yes. We work with any owner-operated business that wants clearer numbers.
Run the free Leak Calculator to see where profit may be slipping away, or book a conversation and we'll look at your numbers together.